Blog for online shops
Guides for shops: product feeds, price comparison and selling online.
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Why the price on your comparison listing lags behind the price on your site
Feed price and on-site price drift apart for predictable reasons: generation schedules, caching, VAT rounding and promotions that start at midnight. Here is where the lag comes from and how to close it.
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Getting EAN and MPN right in your product feed
Comparison sites group offers onto one product page using identifiers from your feed. Here is how matching actually works, what breaks it, and how to audit your own data before it costs you listings.
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The real cost of getting listed on price comparison sites
Price comparison listings bring buyers who have already decided what they want. Here is what a shop actually gains, every cost line involved in running the channel properly, and how to work out the break-even for your own margins.